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, however, it is likely that only a few aspects will be sufficiently important to have any significaed. Therefore, it is easy to understand which messages or offering are more appealing to the audiencother hand, it should not be too wide or it will become meaningless; `We want to make a profit' is nAs advertising and marketing efforts become increasingly ubiquitous in modern Western societies, therely on their technological telepathy (referred to by them as " consumers by phone. The unpopularity of cold call telemarketing (in which the consumer does not exp