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. This was so because the first radio stations were established by radio equipment manufacturers ands shown. Media that get most of their revenues from publicity try to make their medium a good place for communicating ads before anything else. The clearest example is television, where broadcasters tmarket place. In particular, it aims at generating a competitive advantage relative to its competitoStage 1: Sell the appointment: Never sell over the telephone. The aim of the first contact with a prIn many countries - namely New Zealand, South Africa, Canada, and many European countries - the adveal capability, and difficulty convincing senior management as the top three barriers to entry for laThe first formal step in the marketing planning process is that of conducting the marketing audit. I